Pension company Alecta wanted a friendly character to guide users to make active choices about their future pension, but without influencing them in any particular direction. I made multiple versions for them to choose from, to find that one that strikes the right balance between encouraging and neutral.
It’s fun to see how this more controlled character jives with the other, more far out character designs that I have done for this client.
Character Design, Featured, Illustration, Vector
January 27, 2022